Participants rated their brands without any guidelines on digital maturity, working instead with their own perceptions of what it means to be digitally mature. Only 11% of marketers considered their brand to be at the top level of maturity.
Customer Experience Maturity Model
Sitecore developed a 10-step survey to determine digital maturity. The outcome of the survey ranks your brand in the Customer experience maturity model
. Depending on where you are on the Customer experience maturity model, Sitecore suggests additional steps to take to grow your digital maturity.
Want to determine your own digital maturity? Take the survey