Digital maturity can be defined as “the level at which an organization is able to optimize their online presence with personalization, A/B testing, and marketing automation in an omnichannel environment using analytics to improve digital performance and anticipate future customer needs.”
Sitecore developed a 10-step survey to determine your digital maturity. Depending on where you are on the Customer experience maturity model, Sitecore suggests additional steps to take to grow your digital maturity.
The next steps
Based on the Customer experience maturity model the next steps to expedite your digital growth are to:
- Align your digital efforts with your marketing and business strategy
- Define the points that deliver maximum impact for your business goals
- Build a business case to support your digital optimization with a proof of concept
- Continuously optimize to get the best results
Want to determine your digital maturity? Take the 10-step survey.