Day one of Sitecore Symposium 2017 was full of announcements, most notably, Sitecore Experience Cloud
, dozens of sessions, peer networking and even a little fun!
Highlights from today’s opening keynote include:
- Sitecore Experience Cloud: A consumer-powered economy mandates that businesses deliver personalized experiences for every customer, everywhere. The Sitecore Experience Cloud continuously learns from each customer interaction so brands can deliver optimized real-time engagements with content, campaigns, and commerce in context. To learn more, check out the video.
- Sitecore xConnect: A single unified API to support full data interoperability between nearly any source into and out of xDB, xConnect powers true omnichannel data collection and contextual intelligence at scale.
- Sitecore Cortex: A machine learning engine with advanced algorithms for real-time insights across both native and third-party customer data. Discover new audience segments, score content tests, run continuous multi-variant testing and soon automate personalization. It’s like a virtual data scientist but with immediate answers 24x7!
- Platform as a Service innovation: Sitecore offers multiple cloud options that give you, our customers the greatest flexibility and choice. Did you know you can spin-up a Sitecore instance in as little as 30 minutes?