Web Content Management
Gartner defines web content management (WCM) as the process of controlling the content to be consumed over one or more digital channels through the use of specific management tools based on a core repository. These solutions may be procured as commercial products, open-source tools, or hosted service offerings.
Sitecore remains a strong leader
Overall, Adobe and Sitecore are the solutions to beat. This is in contrast to Forrester’s findings in January that renamed Sitecore a ‘strong performer’ instead of a leader. Gartner considers Sitecore WCM to be of high quality, well-architected, and spot-on with the direction they are heading.
In the report Gartner names the top three strengths of each vendor as context for the vendor’s position in the Magic Quadrant.
According to the report, Sitecore enjoys unparalleled WCM market presence, ranging across industry, region, and size segments. It appears on Gartner’s client shortlists more frequently than any other provider. This is a testament to its marketing execution, its go-to-market strategy and its consistent focus on WCM demands.
Sitecore also expertly balances the seamless experience of its own features — as it extends further into marketing and digital commerce roles — with interoperability with third-party software and services. Sitecore's Data Exchange Framework provides a bridge for exchanging content with any external source and even allows for exchange of data among third-party systems. Also, Sitecore's emerging cloud-versatile microservice architecture is designed to eliminate the need for custom-coded integration.
Finally, Sitecore does more than most other providers to ensure customer success. Its Sitecore Business Optimization Strategies (SBOS) — a set of best practices on processes, methodologies and tactics embedded into the partner ecosystem — guides organizations on how to exploit Sitecore's WCM capability based on their maturity and aspirations. The Sitecore Experience Accelerator (SXA) provides templated layouts and components to get sites up and running quickly.