To create a truly personalized customer experience it is vital to not only have extensive knowledge of your customers and their journey
but also to be able to combine that knowledge with an understanding of their previous buying patterns and current interactions. This could very well mean the difference between lost business and loyal customers.
Just one out of three customers feel that their favorite companies understand them. In most cases disconnected marketing and commerce systems prevent marketers from having sound knowledge of customers' previous buying patterns.
This Sitecore whitepaper shows you the key benefits of integrating content with commerce to more seamlessly connect marketing, content and product information. And it will stop you from frustrating your customers with promotions for items they just bought.