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Share Everybody is talking about personalization, one of the biggest features that allows you to really engage with your customers and grow your revenue. But how does it work? This Sitecore whitepaper answers this question and more to help you get started.

Personalization is at the very core of marketing. By adapting your content and products, you can be sure that you’re reaching the right customer at the right time with the right offer. Sitecore recommends these nine steps to begin personalizing your platform..

Download this free whitepaper to get a firm grip on the steps you best take to boost your e-commerce performance through personalization. The steps this whitepaper describes are:
  • Defining your objectives
  • Identifying your segments
  • Connecting segments to personalization goals
  • Examining your current data
  • Determining your key insights
  • Mapping the customer journeys
  • Targeting page components
  • Applying personalization rules
  • Developing your content
Looking for more insights on applying personalization to boost your e-commerce performance? The free whitepaper '5 personalization tactics' should be your next read.

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