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Share The e-commerce landscape is rapidly changing. Online purchases are done on Twitter, on TV and even by text message, blending your e-commerce and content into one channel instead of separate ones.

Nowadays, your content can have a direct impact on your commerce by creating valuable customer interactions from engaging content. But what is the key to success?
 

Context - not content - is key

You need to understand customers as individuals and how they fit in your customer journey. How did they get here, where did they come from, and what is their next destination? Creating context will help you connect the right customer to the right content at the right time in the right way to inspire online sales.

This whitepaper will help you understand how to combine your content with e-commerce to create a personalized experience that drives your business. Download your free copy.
 

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