All cookies accepted? Start exploring!
We use cookies to give you the best experience and to analyse how you use our website, these cookies are necessary for our website to function and cannot be switched off in our systems. We call these essential cookies as they are used to ensure site security and to provide core functionality. Without this type of technology, our website won't work properly. We also allow third parties to use tracking technologies for similar purposes. These cookies are used by social media services to enable you to share our content with your friends and networks.

Share The e-commerce landscape is rapidly changing. Online purchases are done on Twitter, on TV and even by text message, blending your e-commerce and content into one channel instead of separate ones.

Nowadays, your content can have a direct impact on your commerce by creating valuable customer interactions from engaging content. But what is the key to success?

Context - not content - is key

You need to understand customers as individuals and how they fit in your customer journey. How did they get here, where did they come from, and what is their next destination? Creating context will help you connect the right customer to the right content at the right time in the right way to inspire online sales.

This whitepaper will help you understand how to combine your content with e-commerce to create a personalized experience that drives your business. Download your free copy.

Articles related to this topic

Share a Tweet
Nice article on how to deliver the right content to the right customer at the right time #SITECORE # PERSONALIZATION  Share
I just downloaded a whitepaper on how to combine content with commerce to enhance the customer experience #SITECORE # PERSONALIZATION  Share