To create a truly seamless experience across all your channels you need to have a 360-degree view of each customer. The Sitecore Experience Database gathers all customer data, even from not Sitecore based websites. Every interaction with your brand is stored and made available to you. Use that data to perfect the next interaction with your customers.
With the integrated marketing automation platform that Sitecore offers, your customer experience really comes to life. Collecting valuable data on your customer’s behavior makes it easier to cater to their needs in real-time to optimize the experience.
Improve success rates of your defined journeys based on interactions across touchpoints. Mercury is fully integrated with Google Enhanced E-commerce Analytics to provide you with a clear view of journey performance as a whole and to allow you to zoom in on every touch point. Mercury provides you with the right tools to improve conversion rates from both Sitecore Analytics and Google Analytics.